Here for you both: the person you are today and the little one who is just getting to know you.
Coming spring 2027What's coming
Something for who you were, who you are, and who you’re becoming.
Designed for you. Loved by your baby. Made for you both.
Eirla was founded by Cindi Copeland, MA, CCC-SLP and certified parent coach. As a mother of five with over 30 years of experience with babies, Cindi is now building something she knows caregivers and their little loves will both appreciate.
Join Front Row, our first circle, below and you'll see it three weeks before we open.
We're building something for you (that just happens to be for them too).
We open in spring 2027. Until then, this is a place to get to know your baby and yourself as a parent.
Eirla is a guide to your baby’s first months: Cindi’s notes from a lifetime with babies, conversations with moms we love, and little extras for wherever you are right now.
Once we open, none of that stops. We’ll just also be sending something we love to your doorstep, not only your inbox.
Join, then bring your friends. The more people you bring, the more you get.
Everyone who joins gets 10% off when we open. Once you're in, you get your own link to share. Every friend who joins through it counts toward your next reward, and the rewards stack.
10% off your first order
Plus Cindi's Q&As in our Close Friends Stories on Instagram.
20% off your first order
Your 10% becomes 20%.
20% off, plus a gift from our first collection
Yours free, on top of your 20%. We'll tell you what it is when we open.
The first look and a vote
Everyone on the list sees what we've been making in Paris before anyone else and helps choose what comes next.
First in line
Your rewards land in your inbox on launch day, before anyone else can shop.
Becoming a mom feels like
But it can look like
Messy hair. Tired eyes. Maybe a stain on the shoulder.
79% of moms say they feel invisible. First baby or third, you made someone's whole world. You're still you and you deserve to be seen too.
Peanut, The State of Invisibility, 2023 (3,615 women, US and UK)